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From Twitter 04-10-2011 [Apr. 11th, 2011|04:01 am]

  • 15:20:18: RT @donnabrazile: Bottom line: Democrats must up their game, play a little offense and not allow one narrow slice of the electorate to f ...
  • 15:49:13: Learned long-tail casting on today. Will I remember it tomorrow? #knitting
  • 15:49:38: RT @NYTimeskrugman: A Word From Those Who http://nyti.ms/eCTotb
  • 16:02:51: Targeting gender stereotypes: how children's toys are marketed on TV: http://tinyurl.com/6gc56lq
  • 17:18:32: Taxes signed, sealed, ready to certified-mail tomorrow. Faceplant now.
  • 22:52:51: RT @KateElliottSFF: Part of "being a writer" is learning to live through the bits when you just feel so discouraged. You just have to pu ...

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[User Picture]From: zenfrodo
2011-04-11 05:15 pm (UTC)
with regard to the gender-stereotyping of kids' toys:

While yes, toys ARE gender-typed in TV ads, I can't see them using the words "battle", "power", "armour", and "launch" for the Easy Bake Oven, no matter WHAT gender they target.

Well, they could, I guess, if they were marketing it towards Terry Pratchett's dwarf children for the battle scones...
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[User Picture]From: e_moon60
2011-04-13 03:36 pm (UTC)
Power and launch would work--"Launch your attack on an Iron Chef future with your Easy Bake oven--it has the power boys need to bake Darth Vader and Tie-Fighter cookies!" (Williams-Sonoma has a line of Star Wars cookie cutters, pancake shapers, etc and a kid-sized Star Wars apron.)

If you could pry toy manufacturers (and parents and grandparents) out of the current gender-definition craze, that is. Independence skills like cooking, cleaning, and clothes-care are needed by, and used by, both men and women; there's no reason boys should not be given (and use) an Easy Bake Oven or kid-sized cooking pans on the regular stove. If a boy carries a 'special needs' label, he's certainly pushed to learn these things; our son's spec ed classes in high school taught them all some cooking skills, for instance. And our son is now living alone in an apartment, doing his own cooking, housekeeping, laundry, etc. (Yes, I made games of it when he was little.)

Personally, I'd like to see more ads that use less aggressive words for "boy" ads and less cutesy/prissy words for "girl" ads and way more "competence" words for both. Learn/try/experiment/accomplish/build/repair. That kind of thing.

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[User Picture]From: made_of_paradox
2011-04-18 06:31 pm (UTC)

Easy Bake Oven?

I'm more about the kid learning to use the real kitchen stuff, under supervision.

If I'm feeling lazy and want scrambled eggs for breakfast on a non-school day, I just have to help count out the eggs, light the burner, and help divide the mess of cooked scrambled eggs so as to get my share. The 7-year-old who is interested in cooking (but not talking much about it!) will do all the rest. (His twin sister doesn't like eggs, nor is she interested in cooking. I can probably get her into laundry stuff soon, though.)
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